“Always Leading” (VO)

This is the University of Michigan.

Founded as a place of universal learning.

We wanted to study the world’s problems

and make a difference.

We said we were leaders, so we led.

Together, we could accomplish great feats

beyond what any one person could do.

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We are Michigan.

And after 200 years,

We can never forget why we lead:

To advance knowledge.

To serve the public.

To do good.

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That is our way forward.