ANTHEM:
More Than the Sum
Client: Adidas (Spec)
Lead Copywriter
“More Than the Sum” (VO)
What are you about?
You know, some people think they know just by looking at you.
They say they can tell you exactly who you are.
You tell them where you’re from,
and they tell you where you’re gonna end up—
and how quick you’ll get there.
They’ll ask their questions
and check their boxes
and say: “look, that’s you,”
and they’ll ask where you’re headed
so they can tell you just how close you’ll get
to making it there.
Or maybe they don’t even ask.
Maybe they think: “Why bother? We already know.”
—
Well, they don’t know.
They don’t know that you can be in two places at once,
that the name on your checks
and the name in your heart are not the same.
They don’t know that a push-up is a pirouette,
and that a cloud in the morning
can be a hurricane at night
and a breeze by tomorrow afternoon.
You see, what they’ll never know
is that the sum of your parts
doesn’t even come close
to the whole of you.